Related: Sub-Compact Cars Depreciated Heaviest Between May and August
Luxury Vehicles Have Faced Heaviest Pre-Fall Depreciation
Luxury vehicle segments have on average faced the biggest depreciation heading into fall over the last 10 years, according to an analysis of Black Book data.
Luxury vehicle segments have on average faced the biggest depreciation heading into fall over the last 10 years, according to an analysis of Black Book data.
Since 2006, the prestige luxury car segment led with a 5.63% decline in value, which was followed by luxury cars (down 5.23%), full-size luxury CUV/SUVs (4.83%), and mid-size luxury CUV/SUVs (4.83%).
Last year, prices for the prestige luxury cars segment dropped 5.9%, and in 2009 prices saw their largest three-month plummet of 10.6%. Vehicles in this category include the Audi A8; BMW 7-Series; Lexus LS/SC; Mercedes-Benz 400, 420, 500, 600; and the Porsche Panamera.
Luxury cars, full-size luxury CUV/SUVs, and mid-size luxury CUV/SUVs are the segments that have seen the next-highest depreciation entering the fall season.
“Dating back to 2006, we have seen a number of factors contribute to the rise and fall of used-vehicle prices, many of which are supply- and demand-related,” said Anil Goyal, Black Book's senior vice president of automotive valuation and analytics. “When looking at the three-month retention average among all segments entering fall over the last ten years, many of the hardest-hit vehicles are in the luxury segments, which have struggled with retention strength due to increasing supply levels and higher MSRPs, which can lead to more volatile retention swings during this time of the year. What’s more, many of these luxury vehicles are now seeing slightly lower demand as car shoppers look to less expensive non-luxury vehicles that now offer technology and features that rival that of luxury types.”
Full-size pickups and small pickups have seen the highest retained values in the three months entering fall.
More Remarketing

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
Surprice Opens Two Rental Branches In Japan
The launch highlights the global car rental operation’s growing presence in Asia.
Read More →
Wholesale Used Vehicle Prices Up In February
Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.
Read More →
Rental Fleet Sales Slow In February Ending A Strong Streak
Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
Read More →
Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down
Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.
Read More →
2025 Rental Vehicle Remarketing Summary And Outlook
The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.
Read More →
Auctions Record Highest Vehicle Sales Since 2019
2025 figures show a steady recovery in wholesale vehicle activity this decade.
Read More →
DriveItAway Holdings, Free2move Launch Operations In Nine Cities
The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.
Read More →
Tariffs, Digital Tech, Industry Stats Among Top 10 Remarketing Topics for 2025
The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.
Read More →
