MacDonald Named CEO of HERC
Brian P. MacDonald, former chairman, president and CEO of Sunoco Inc., has been appointed CEO of Hertz Equipment Rental Corp. (HERC).
Brian P. MacDonald, former chairman, president and CEO of Sunoco Inc., has been appointed CEO of Hertz Equipment Rental Corp. (HERC), according to The Hertz Corp. As part of his responsibilities, MacDonald will lead HERC's transition into a new, publicly traded company following its planned separation from Hertz, which is expected to close by early 2015.
MacDonald succeeds Lois I. Boyd, who has been with Hertz since 2007. Boyd had previously informed the company of her decision to retire her full-time position — although she has agreed to continue with HERC in an advisory capacity, says Hertz.
"Brian MacDonald brings exceptional, executive-level experience in successfully leading major corporations through periods of significant growth and change," said Mark P. Frissora, Hertz chairman and CEO. "This record, combined with his financial acumen as well as his operational and international expertise, makes him the ideal successor to lead HERC through its next phase of growth and development as a stand-alone, publicly traded company."
"I am delighted to join Hertz Equipment Rental Corporation at this exciting time in the company's 49-year history,” said MacDonald. “HERC benefits from one of the youngest and most balanced fleets in the industry, a diverse product portfolio, operational efficiencies and a broad geographic footprint. I look forward to working with HERC's management and talented employees to build on these strengths and further bolster the company's premier position in the equipment rental industry."
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
