Manheim California Hosts Used Vehicle Auction in Spanish
The ‘Manheim en Español’ auction was designed to meet the needs of its growing Spanish-speaking dealer base and local community.
Manheim California announced the first-ever “Manheim en Español” auction to meet the needs of the Spanish-speaking dealers that make up a large segment of the company’s customer base.
Starting Feb. 1, the Manheim en Español auction will take place every Friday at 9:30 a.m. All auctioneers, ring men and block clerks, as well as staff in other department, will be Spanish-speaking.
The sale is expected to have 250-300 units with most vehicles within the $10,000 and under range, the company said.
Tom Wemhoff, general manager of Manheim California, said the idea came from customer feedback, and it was designed in collaboration with Spanish-speaking dealer customers in Southern California.
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