Auto Rental News
MenuMENU
SearchSEARCH

More Than 98M Americans Predicted to Travel for Year-End Holidays

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, the highest travel volume for this holiday period on record.

by Staff
December 22, 2014
More Than 98M Americans Predicted to Travel for Year-End Holidays

Infographic via AAA.

2 min to read


Infographic via AAA.

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, an increase of 4% from the 94.8 million people who traveled last year, according to the “2014/2015 AAA Year-End Holidays Travel Forecast.”

This upward trend marks the highest forecast growth rate for the year-end holiday season since 2009 and the highest travel volume for the holiday period on record (since 2001), according to the AAA report.

Ad Loading...

The year-end holiday period is defined as Tuesday Dec. 23 to Sunday Jan. 4.

"'Tis the season for holiday travel, and this year more Americans will join with friends and family to celebrate the holidays and ring in the new year than ever before," said Marshall L. Doney, AAA president and chief operating officer. "While the economy continues to improve at an uneven pace, it seems more Americans are looking forward with increasing consumer confidence, rather than looking back at the recession. This is helping to drive expected travel volumes to the highest level we have seen for the year-end holidays."

Since the holidays land on a Thursday this year, this holiday travel season is one day longer than last year’s and the longest holiday period since 2008, according to the report.

"Lower gas prices are filling stockings with a little more cash to spend on travel this year as travelers are expected to pay the lowest prices since 2009," said Doney. "Lower prices are increasing disposable income and enabling families to set aside money for travel this year."

According to AAA, nearly 91% of all travelers (89.5 million) plan to travel by automobile during the year-end holidays. This is an increase of 4.2% compared to last year.

Ad Loading...

With the national average price of gasoline at $2.55 (its lowest level in five years), prices are 69 cents lower than last year, according to the report. Gas prices have fallen for 81 days in a row, helping to increase Americans’ disposable income 3.5% from year-ago levels.

According to AAA’s Leisure Travel Index, daily car rental rates will average $66 — 4% higher than last year.

AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.

For the complete “AAA/IHS Global Insight Year-End Holidays 2014/2015 Travel Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2014/12/2014-Year-End-Holiday-Report-Final.pdf.



More Rental Operations

thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
Ad Loading...