Auto Rental News
MenuMENU
SearchSEARCH

More Than 98M Americans Predicted to Travel for Year-End Holidays

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, the highest travel volume for this holiday period on record.

by Staff
December 22, 2014
More Than 98M Americans Predicted to Travel for Year-End Holidays

Infographic via AAA.

2 min to read


Infographic via AAA.

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, an increase of 4% from the 94.8 million people who traveled last year, according to the “2014/2015 AAA Year-End Holidays Travel Forecast.”

This upward trend marks the highest forecast growth rate for the year-end holiday season since 2009 and the highest travel volume for the holiday period on record (since 2001), according to the AAA report.

Ad Loading...

The year-end holiday period is defined as Tuesday Dec. 23 to Sunday Jan. 4.

"'Tis the season for holiday travel, and this year more Americans will join with friends and family to celebrate the holidays and ring in the new year than ever before," said Marshall L. Doney, AAA president and chief operating officer. "While the economy continues to improve at an uneven pace, it seems more Americans are looking forward with increasing consumer confidence, rather than looking back at the recession. This is helping to drive expected travel volumes to the highest level we have seen for the year-end holidays."

Since the holidays land on a Thursday this year, this holiday travel season is one day longer than last year’s and the longest holiday period since 2008, according to the report.

"Lower gas prices are filling stockings with a little more cash to spend on travel this year as travelers are expected to pay the lowest prices since 2009," said Doney. "Lower prices are increasing disposable income and enabling families to set aside money for travel this year."

According to AAA, nearly 91% of all travelers (89.5 million) plan to travel by automobile during the year-end holidays. This is an increase of 4.2% compared to last year.

Ad Loading...

With the national average price of gasoline at $2.55 (its lowest level in five years), prices are 69 cents lower than last year, according to the report. Gas prices have fallen for 81 days in a row, helping to increase Americans’ disposable income 3.5% from year-ago levels.

According to AAA’s Leisure Travel Index, daily car rental rates will average $66 — 4% higher than last year.

AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.

For the complete “AAA/IHS Global Insight Year-End Holidays 2014/2015 Travel Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2014/12/2014-Year-End-Holiday-Report-Final.pdf.



More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...