Auto Rental News
MenuMENU
SearchSEARCH

More Than 98M Americans Predicted to Travel for Year-End Holidays

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, the highest travel volume for this holiday period on record.

by Staff
December 22, 2014
More Than 98M Americans Predicted to Travel for Year-End Holidays

Infographic via AAA.

2 min to read


Infographic via AAA.

During the year-end holiday season, AAA projects 98.6 million Americans will journey 50 miles or more from home, an increase of 4% from the 94.8 million people who traveled last year, according to the “2014/2015 AAA Year-End Holidays Travel Forecast.”

This upward trend marks the highest forecast growth rate for the year-end holiday season since 2009 and the highest travel volume for the holiday period on record (since 2001), according to the AAA report.

Ad Loading...

The year-end holiday period is defined as Tuesday Dec. 23 to Sunday Jan. 4.

"'Tis the season for holiday travel, and this year more Americans will join with friends and family to celebrate the holidays and ring in the new year than ever before," said Marshall L. Doney, AAA president and chief operating officer. "While the economy continues to improve at an uneven pace, it seems more Americans are looking forward with increasing consumer confidence, rather than looking back at the recession. This is helping to drive expected travel volumes to the highest level we have seen for the year-end holidays."

Since the holidays land on a Thursday this year, this holiday travel season is one day longer than last year’s and the longest holiday period since 2008, according to the report.

"Lower gas prices are filling stockings with a little more cash to spend on travel this year as travelers are expected to pay the lowest prices since 2009," said Doney. "Lower prices are increasing disposable income and enabling families to set aside money for travel this year."

According to AAA, nearly 91% of all travelers (89.5 million) plan to travel by automobile during the year-end holidays. This is an increase of 4.2% compared to last year.

Ad Loading...

With the national average price of gasoline at $2.55 (its lowest level in five years), prices are 69 cents lower than last year, according to the report. Gas prices have fallen for 81 days in a row, helping to increase Americans’ disposable income 3.5% from year-ago levels.

According to AAA’s Leisure Travel Index, daily car rental rates will average $66 — 4% higher than last year.

AAA’s projections are based on economic forecasting and research by IHS Global Insight, a Colorado-based business information provider.

For the complete “AAA/IHS Global Insight Year-End Holidays 2014/2015 Travel Forecast,” visit http://newsroom.aaa.com/wp-content/uploads/2014/12/2014-Year-End-Holiday-Report-Final.pdf.



More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...