Auto Rental News
MenuMENU
SearchSEARCH

National Expands Loyalty Program in Latin America

National Car Rental is now offering its Emerald Club Priority Service at airport locations in several Latin American countries, including Costa Rica, Nicaragua, Guatemala, Peru and Uruguay.

by Staff
December 1, 2014
National Expands Loyalty Program in Latin America

Photo courtesy of National Car Rental.

1 min to read


Photo courtesy of National Car Rental.

National Car Rental has expanded its Emerald Club Priority Service to airport locations in Aruba, Belize, Cayman Islands, Costa Rica, Nicaragua, Guatemala, Curacao, Peru, Uruguay, Trinidad & Tobago and Tortola.

For Emerald Club loyalty members, the Emerald Club Priority Service will expedite the rental process by offering a dedicated line at the service counter, according to National. Other benefits include vehicle choice, vehicle upgrades according to membership level and rental credits toward free days and higher membership levels.

Ad Loading...

“As National Car Rental continues its Emerald Club expansion in Latin America, we’re pleased to provide membership benefits to more of our customers,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “We continue to look for opportunities to offer reliable, efficient rental service to our Emerald Club members internationally and provide the service and quality that they’ve come to expect.”

In June 2014, National launched Emerald Club Priority Service in Latin America at all major airports in Mexico, marking the first phase of the loyalty program’s expansion into Latin America and the Caribbean, says the company.

National currently operates in 23 countries in Latin America and will continue to introduce the Emerald Club in more countries in the region.

Membership is complimentary for all National customers. For more information and how to enroll in the program, visit www.nationalcar.com.



More Rental Operations

A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...