National Expands Loyalty Program in Latin America
National Car Rental is now offering its Emerald Club Priority Service at airport locations in several Latin American countries, including Costa Rica, Nicaragua, Guatemala, Peru and Uruguay.

Photo courtesy of National Car Rental.

Photo courtesy of National Car Rental.
National Car Rental has expanded its Emerald Club Priority Service to airport locations in Aruba, Belize, Cayman Islands, Costa Rica, Nicaragua, Guatemala, Curacao, Peru, Uruguay, Trinidad & Tobago and Tortola.
For Emerald Club loyalty members, the Emerald Club Priority Service will expedite the rental process by offering a dedicated line at the service counter, according to National. Other benefits include vehicle choice, vehicle upgrades according to membership level and rental credits toward free days and higher membership levels.
“As National Car Rental continues its Emerald Club expansion in Latin America, we’re pleased to provide membership benefits to more of our customers,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “We continue to look for opportunities to offer reliable, efficient rental service to our Emerald Club members internationally and provide the service and quality that they’ve come to expect.”
In June 2014, National launched Emerald Club Priority Service in Latin America at all major airports in Mexico, marking the first phase of the loyalty program’s expansion into Latin America and the Caribbean, says the company.
National currently operates in 23 countries in Latin America and will continue to introduce the Emerald Club in more countries in the region.
Membership is complimentary for all National customers. For more information and how to enroll in the program, visit www.nationalcar.com.
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
