As part of its “Go Like a Pro” advertising campaign, National Car Rental will unveil three new TV commercials featuring actor Patrick Warburton, who presents a humorous approach to the “control enthusiast” business traveler.
by Staff
November 25, 2014
Photo courtesy of National Car Rental.
2 min to read
Photo courtesy of National Car Rental.
As part of its “Go Like A Pro” advertising campaign, National Car Rental will unveil three new TV commercials featuring actor Patrick Warburton.
National is launching the 30-second spots to showcase its commitment to providing time-sensitive frequent airport travelers with unmatched control throughout their rental experience, says the company.
“Anyone who travels knows there are very few things you have control over throughout the course of a trip. So we’re taking a humorous approach with these spots, in which Patrick Warburton plays a ‘control enthusiast’ — the ultimate business traveler who likes to be in charge at all times,” said Rob Connors, National Car Rental’s assistant vice president of brand marketing. “Our ‘Go Like A Pro’ campaign demonstrates to business travelers the unique way National and the Emerald Club put them in control of their rental by offering the efficiency they want and the ability to choose their vehicle and get on the road quickly.”
Ad Loading...
Warburton is best known for his role as Elaine’s boyfriend, David Puddy, who appeared on the sitcom “Seinfeld” from 1995 to 1998. Since then, Warburton has starred in television shows, including “The Tick” and “Rules of Engagement,” while lending his voice to animated films such as “The Emperor’s New Groove” and “Mr. Peabody and Sherman.”
The National spots will roll out this month on broadcast and cable television, including NBC’s Sunday Night Football broadcasts, says the company.
Additionally, National will feature a series of digital videos across its social media channels called “A Control Enthusiast’s Guide to Life,” in which Warburton will share tips on how true “control enthusiasts” handle everyday situations.
Originally launched in January 2011, National’s “Go Like A Pro” advertising campaign promotes the brand’s expertise in helping road warriors efficiently navigate their frequent travels, says the company.
LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
