Nissan Chooses Hertz as Mobility Partner
Nissan has selected Hertz as its exclusive mobility partner after the auto brand was named the official sponsor for England’s UEFA Champions League and UEFA Super Cup.
The Nissan Qashqai is one of the vehicles that will be used to transport executives and officials to and from soccer stadiums. Photo via Wikimedia.
The Nissan Qashqai is one of the vehicles that will be used to transport executives and officials to and from soccer stadiums. Photo via Wikimedia.
Nissan Motor Co. has selected the Hertz Corp. as its exclusive mobility partner after the car brand was named the new official global automotive sponsor of England’s UEFA Champions League, UEFA Super Cup and related events.
Under the partnership, Hertz will help transport executives and officials to and from soccer stadiums and facilitate related pick-ups. Additionally, Hertz will supply Nissan with use of the Nissan Qashqai 5-seater and the new Nissan X-Trail 5-seater and 7-seater, says the company.
“Hertz’s reputation as a mobility solutions provider has been built on streamlined packages for major sporting events such as The Wimbledon Lawn Tennis Championships for 20 years and the Rugby World Cup in 2013,” said Michel Taride, Hertz International group president. “We are naturally delighted to support a winning Nissan team. We look forward to an action-packed season of football over which we will support Nissan in providing a comprehensive mobility package.”’
Nissan will be using four Hertz vehicles per UEFA Champions League group game, while the final in Berlin on June 6 will require between 20-160 vehicles. Nissan and Hertz have estimated that 400 vehicles will be used throughout the 2014-2015 season alone, says the company.
More Rental Operations
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →