Auto Rental News
MenuMENU
SearchSEARCH

Nissan Chooses Hertz as Mobility Partner

Nissan has selected Hertz as its exclusive mobility partner after the auto brand was named the official sponsor for England’s UEFA Champions League and UEFA Super Cup.

by Staff
November 4, 2014
Nissan Chooses Hertz as Mobility Partner

The Nissan Qashqai is one of the vehicles that will be used to transport executives and officials to and from soccer stadiums. Photo via Wikimedia.

1 min to read


The Nissan Qashqai is one of the vehicles that will be used to transport executives and officials to and from soccer stadiums. Photo via Wikimedia.

Nissan Motor Co. has selected the Hertz Corp. as its exclusive mobility partner after the car brand was named the new official global automotive sponsor of England’s UEFA Champions League, UEFA Super Cup and related events.

Under the partnership, Hertz will help transport executives and officials to and from soccer stadiums and facilitate related pick-ups. Additionally, Hertz will supply Nissan with use of the Nissan Qashqai 5-seater and the new Nissan X-Trail 5-seater and 7-seater, says the company.

Ad Loading...

“Hertz’s reputation as a mobility solutions provider has been built on streamlined packages for major sporting events such as The Wimbledon Lawn Tennis Championships for 20 years and the Rugby World Cup in 2013,” said Michel Taride, Hertz International group president. “We are naturally delighted to support a winning Nissan team. We look forward to an action-packed season of football over which we will support Nissan in providing a comprehensive mobility package.”’

Nissan will be using four Hertz vehicles per UEFA Champions League group game, while the final in Berlin on June 6 will require between 20-160 vehicles. Nissan and Hertz have estimated that 400 vehicles will be used throughout the 2014-2015 season alone, says the company.


More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...