North America, Europe Top Destinations Booked in Q1
According to Sojern’s Q1 Global Travel Insights Report, the top 10 booked destinations were: Canada, the U.S., Mexico, United Kingdom, France, Spain, Portugal, Germany, Italy, and Switzerland.


Sojern, a performance marketing platform for travel brands, has released its Q1 Global Travel Insights Report based on the analysis of more than a billion traveler intent data points across the globe.
Globally, the top 10 booked destinations during the first quarter were: Canada, the U.S., Mexico, United Kingdom, France, Spain, Portugal, Germany, Italy, and Switzerland.
For North America, the top five searched destinations were Miami, New York City, Las Vegas, Los Angeles, and Orlando.
Sojern also looked at the top destinations searched by region:
- Latin America: Miami, New York City, Madrid, Orlando, and Lisbon.
- Europe: London, Barcelona, Paris, New York City, and Lisbon & Rome.
- Middle East/Africa: London, Istanbul, Paris, Izmir, and Amsterdam.
- Asia Pacific: Bangkok, Tokyo, London, Osaka, and Singapore.
When looking at summer 2016 travel trends, Sojern looked at top events including summer music festivals in the U.S. (Governor’s Ball, Outside Lands, and Lollapalooza), the Copa America soccer tournament, and the Summer Olympics.
For the first time in history, the Copa America soccer tournament will be held in the U.S. The top originations for all Copa games include Dallas, Chicago, Boston, New York City, Los Angeles, Miami, Philadelphia, San Francisco, Houston, and Atlanta, according to the report.
From Aug. 6-21, the Summer Olympics will be hosted in Rio de Janeiro, Brazil. The top countries looking to travel to the Olympics include the U.S., Brazil, United Kingdom, Turkey, and Japan, according to the report. U.S. travelers are showing a 577% increase in travel intent during the Olympic period. In fact, only Japan has a higher increase in travel intent, with 716% change.
Sojern data shows that 34% of U.S. travelers are looking to spend eight to 11 days at the Olympics.
More Rental Operations

How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
