Auto Rental News
MenuMENU
SearchSEARCH

North Bay Auto Auction Earns Top Award From Merchants Fleet

The Northern California operation is recognized for setting a standard of excellence for the auction industry.

North Bay Auto Auction Earns Top Award From Merchants Fleet

Ashley Sackett, the fleet lease representative at North Bay, is credited with ensuring condition reports are accurate and managing all the details of the sales process.

Photo: North Bay Auto Auction

2 min to read


Merchants Fleet has recognized North Bay Auto Auction as its Top Overall Auction for 2021, the second year North Bay has led the nation for the fifth largest fleet company in the U.S.

“This award is evidence of the care and attention we devote to our customers," David Aahl, partner and general manager at North Bay Auto Auction, said in a news release. "Lease returns never let up even during the height of the pandemic, and Merchants Fleet has been an important partner during a tumultuous time.”

Ad Loading...

Aahl acknowledges the role that Ashley Sackett, the fleet lease fepresentative at North Bay, played in the auction’s success with Merchants Fleet.  “Ashley provides the boots on the ground for Merchants Fleet, making sure that all areas of quality control are met,” Aahl said. “She touches every vehicle, and it is due to her efforts that we know that condition reports are accurate and that all the details of sale preparation and sale are managed with care.”

North Bay Auto Auction has been handling vehicles for Merchants Fleet since 2015. In addition to winning top honors for the account in 2020 and 2021, the auction also won its Top Line Service Award in 2018.

“Merchants Fleet recognizes its top auction based on service, performance, and a variety of metrics, including timeliness of days to sale and conversion rate,” said Bill Boutwell, remarketing manager for Merchants Fleet. “A group of us determines our annual award recipients, and the decision to name North Bay as our Top Overall Auction was a unanimous one.”  

Based in Fairfield, California, North Bay is the only family-owned independent auction in the region stretching from Los Angeles to Seattle. The facility lies midway between San Francisco and Sacramento. Founded in 1993 by Don Morrow, the auction occupies 33 acres near the I-80 corridor, and holds a sale twice weekly: Tuesdays at 4 p.m. and Thursdays at 10 a.m.North Bay Auto Auction is a member of the ServNet auction group.

Originally posted on Vehicle Remarketing

More Remarketing

A temple scene from Okinawa, Japan.

Surprice Opens Two Rental Branches In Japan

The launch highlights the global car rental operation’s growing presence in Asia.

Read More →
Blue bar graphs showing a rise in used vehicle categories across the board.
Remarketingby News/Media ReleaseMarch 6, 2026

Wholesale Used Vehicle Prices Up In February

Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.

Read More →
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Ad Loading...
Rental cars lined up in front of an Avis-Budget storefront outlet.
Rental Operationsby News/Media ReleaseFebruary 20, 2026

Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down

Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.

Read More →
An orange and purple bar graph shows average rental car prices and mileage levels from October 2024 to October 2025.
RemarketingJanuary 16, 2026

2025 Rental Vehicle Remarketing Summary And Outlook

The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.

Read More →
AuctionNet summary table of Dec. 25 auction vehicle sales with three columns.
Fleet Acquisitionby News/Media ReleaseJanuary 13, 2026

Auctions Record Highest Vehicle Sales Since 2019

2025 figures show a steady recovery in wholesale vehicle activity this decade.

Read More →
Ad Loading...
A black CUV tilted downward on stacks of descending gold coins.
Rental Operationsby News/Media ReleaseDecember 29, 2025

DriveItAway Holdings, Free2move Launch Operations In Nine Cities

The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.

Read More →
An import duties stamp and stamper superimposed on a flat American flag.
Remarketingby Martin RomjueDecember 26, 2025

Tariffs, Digital Tech, Industry Stats Among Top 10 Remarketing Topics for 2025

The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.

Read More →
A multicolored row of vertical bar graphs showing the U.S. car rental industry's total revenue, fleet vehicle purchases, and rental cars in service 2015-2025.
Rental Operationsby Martin RomjueDecember 22, 2025

U.S. Car Rental Revenue Crosses $40 Billion

A modest rise in rental car usage and an increase in fleet purchases kept the industry on a steady upward path at mid-decade.

Read More →
Ad Loading...
Summary list of U.S. wholesale vehicle auction activity for November 2025.
Remarketingby News/Media ReleaseDecember 10, 2025

Commercial Vehicles Drive November Wholesale Auction Sales

Much of the increase came from rental fleets remarketing large amounts of 2-year-old cars.

Read More →
Ad Loading...