Auto Rental News
MenuMENU
SearchSEARCH

OTTI: Overseas Travel, Rental Vehicle Usage Down in 2009

The Office of Travel and Tourism Industries reported a 6 percent decline in overseas visitors to the U.S. in 2009 versus the previous year, with the number of visitors who used rental cars down by 9 percent.

by Staff
May 26, 2010
2 min to read


The Office of Travel and Tourism Industries recently published 2009 statistics about overseas travel to the U.S. and reported a 6 percent decline in visitors from 2008.

The OTTI's 2009 Sector Profile on Rental Cars details how this affected the car rental industry. Compared to the previous year, the number of overseas visitors from countries other than Mexico and Canada using rental cars decreased by 9 percent, and the share of overall visitors decreased 0.9 percentage points to 29.1 percent. While the total number of overseas visitors to U.S. who use rental cars has increased 16 percent since 2002, share of overseas visitors using rental cars is down 7 percent in that time frame.

Ad Loading...

Business travel as the main purpose of trip decreased by 3.2 percent in 2009 from the previous year, but leisure travel increased by 3.4 percent.

Of visitors using rental cars, 53 percent were from Western Europe, 20.9 percent were from Asia and 14.5 percent were from South America. South Americans had the greatest increase in market share of travelers to the U.S. using rental cars since 2008. By country of residence, the United Kingdom topped the list of those using rental cars with 19.7 percent, followed by Japan and Germany.

Of car renters, the use of personal computer to plan the trip was highest at 50 percent (1.3 percent point increase), but there was a 2.3 percentage point increase in using airlines directly as an information source for trip planning.

Of those travelers who used rental cars, the most popular state destination was Florida with 36.1 percent, followed by California and New York, although all states saw decreases in visitors. Of the cities visited by vehicle renters, New York City tops the list with 21.9 percent market share, followed by Orlando and Miami. Of the most popular car renting cities, Miami saw the biggest jump in overseas renters since 2008, while San Francisco had the largest decline since 2008.

Advance trip decision time of those using rental cars decreased by 3.8 days, but the length of stay in the U.S. remained the same at 16.3 mean nights.

Ad Loading...

The OTTI expects international travel to pick up, predicting a 2 percent increase in overseas travel in 2010.

More statistics from the OTTI can be found at http://www.tinet.ita.doc.gov/outreachpages/inbound.general_information.inbound_overview.html.

The 2009 Sector Profile: Rental Car can be found at http://www.tinet.ita.doc.gov/outreachpages/download_data_table/2009_car_rental_profile.pdf.

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...