Auto Rental News
MenuMENU
SearchSEARCH

Owning a Car Sharing Company ‘Ain’t Cheap’

After spending almost $90 million in about nine months, Zipcar plans to increase the amount of owned vehicles in its fleet, compared to the amount of leased vehicles.

by Staff
January 5, 2011
2 min to read


Although car sharing company Zipcar saw revenues of $134 million for the nine months ending Sept. 30, 2010, it also spent $89.78 million operating its fleet, according to a blog on Reuters.com. That includes paying for its car leases, fixing vehicles, paying for parking spaces, paying for fuel, the cost of insurance, adding and removing vehicles to and from the fleet, covering accidents and vehicle depreciation costs. All of that has prompted blogger Katie Fehrenbacher of Earth2Tech to conclude that, "It ain't cheap to be a car sharing company."

As of September 2010, Zipcar had 8,541 cars in its fleet, most of which it leases, but 1,692 of which it owns outright. Fehrenbacher writes that Zipcar recorded a net loss of $13.1 million for the nine months ending Sept. 30, 2010. Zipcar will depend on growth and bringing in more users, but also looks to reduce its fleet operation costs by becoming more efficient.

Ad Loading...

The fact that Zipcar's fleet cars are routinely turned over means that the company must have access to capital. After keeping its cars on average of two to three years, Zipcar sells the cars to the used-car market. The company also continually removes cars and adds cars to its fleet depending on seasonality. Zipcar's aggregate principal amount of outstanding debt as of Sept. 30, 2010 was $95.8 million.

To lower costs, the company this spring established Zipcar Vehicle Financing LLC, or ZVF, which will be used to purchase vehicles. Zipcar plans to increase the amount of owned vehicles in its fleet, compared to the amount of leased vehicles. Zipcar believes this financing model will permit it to add new vehicles to its domestic fleet more cost-effectively and that it will rely less on third-party operating leases.

Zipcar in April 2010 bought London-based Streetcar for $62 million and also invested $300,000 for a minority interest in Spain's Avancar. Zipcar will decide by Dec. 31 if it wants to take a majority interest in the company.

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...