Rental Tax Planned for New Gwinnett Stadium
The 3 percent rental tax would generate about $600,000 in revenue next year for the stadium to be built for the AAA affiliate of the Atlanta Braves.
The Gwinnett County Commission will consider a tax on car rentals to help pay for the new stadium the county will build for the AAA affiliate of the Atlanta Braves The Atlanta Journal-Constitution reports.
The 3 percent rental tax would generate about $600,000 in revenue next year, the first full year it would be in effect, according to the county finance director, Lisa Johnsa.
When the county and Braves held a news conference on Tuesday to announce the stadium deal, officials made no mention of new taxes and only said the stadium would pay for itself.
In addition to property tax revenues and the car rental tax, other revenue sources for the stadium include rent, ticket and parking fees and naming rights.
"The stadium is not going to beget little car renters. There's not going to be a rule that to watch the Braves you have to come in a Hertz or an Avis rental car," said Bob Griggs, a Snellville political activist.
According to The Atlanta Journal-Constitution, Commissioners said the car rental tax was part of the financing plan from the earliest stages of the county's efforts to bring a baseball team to the county.
More Rental Operations

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
