Ride-Sharing Service Launches in Brazil
BlaBlaCar, a French-based ride-sharing service, launched in Brazil on Nov. 30. The mobile app and online service connects users needing a ride with drivers.
A BlaBlaCar sticker on a car. Photo via Wikimedia/Michal Beim
A BlaBlaCar sticker on a car. Photo via Wikimedia/Michal Beim
BlaBlaCar, a French-based ride-sharing service, launched in Brazil on Nov. 30, according to a report by The Rio Times. Similar to Uber and Lyft, the mobile app and online service connects users needing a ride with drivers.
Started in France in 2006, BlaBlaCar currently has 20 million users, says the report. Brazil is the company’s 20th country of operation, and it’s only the second country in Latin America (other than Mexico) using the service.
“We say that BlaBlaCar is a ‘global-local’ company,” Julien Lafouge, head of the Brazilian office, told The Rio Times. “It is global because it operates in 20 countries [including Brazil]. It is local because we pay attention to the small details of the countries where we operate.”
Users access the service via the app or website. Once registered, a user can create an online profile, where members can give feedback on one another, says the report. There is even a “BlaBla” measurement for willingness to chat on the drive.
BlaBlaCar is currently operating an office in Sao Paulo, says the report.
Click here for the full Rio Times report.
More Rental Operations
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →