Sixt, Expedia Deal Boosts U.S. Expansion
The multi-year agreement with Sixt establishes the Expedia group as a partner in Sixt’s expansion plans, including extending its presence in the United States.

Photo via Wikipedia.

Photo via Wikipedia.
Sixt has signed its first global partnership with the Expedia group, a group of online travel companies. The agreement provides Expedia, Hotwire and CarRentals.com customers access to Sixt's car rental fleet at more than 2,000 locations across more than 100 countries, according to Sixt.
The multi-year agreement with Sixt establishes the Expedia group as a partner in Sixt’s expansion plans, says the company. Specifically, Sixt plans to extend its presence in the United States by opening both owned and franchised locations.
“With Expedia we are very pleased to have found a partner who corresponds perfectly to our ambitious growth plans, particularly in the United States,” said Erich Sixt, CEO of Sixt SE. “The cooperation with one of the world’s most important travel companies enables us to better address a wide range of travelers worldwide. ...”
“We are so pleased for the opportunity to expand our car rental offering through our long-term agreement with Sixt,” said Dara Khosrowshahi, president and CEO of the Expedia Group. “In partnering with Sixt, we can better serve our customers across the globe with a large premium car rental fleet and great service — a winning combination.”
More Rental Operations

The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →
