Sixt rent a car USA LLC has announced the launch of its latest advertising campaign and social media contest: “#GutenTagAmericaContest.”

The campaign is inspired by the company’s recent brand video, which introduces the German brand to the U.S. market with a lederhosen-clad polka band playing the American national anthem.

To participate in the contest, consumers are encouraged to show their own “German side” by posting their German-inspired content for a chance to win a luxury vehicle rental for a week.

The contest will take place June 1 through July 6, 2015. Facebook, Instagram and Twitter users may participate by posting a German-themed photo or video and using the hashtag #GutenTagAmericaContest, says the company.

Additionally, entrants must tag Sixt rent a car or @SixtUSA. A different German theme will be announced at the beginning of each week, starting with “German Style and Fashion.”

Once per week during the five-week contest period, the most authentic, creative and/or funny post will be chosen and awarded with a voucher for a seven-day luxury vehicle rental — valid at participating U.S. Sixt locations.

Sixt is also offering a discount of up to 20% on U.S. rentals — restrictions apply, says the company.

For more information about the contest, visit: www.sixt.com/german.