Related: World Travel, Tourism Council Releases Car Rental Safety Recommendations
Survey Finds US Travel Resuming, But Not at Pre-COVID Levels
By a wide margin, Americans planning trips in 2020 plan will travel by car and stay either at family or friend’s house or hotel.

Sixty-eight percent of these expectant travelers say they are likely to stay in a hotel in 2020.
Photo via Depositphotos.
While coronavirus cases continue to rise in the U.S., a survey conducted by Morning Consult — commissioned by the American Hotel and Lodging Association — found that 44% of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months.
Sixty-eight percent of these expectant travelers say they are likely to stay in a hotel in 2020.
Among Americans planning to travel in 2020, 59% expect to take their first overnight trip by the end of the summer. Summer road trips will take center stage, with 72% planning an overnight vacation via car over the next five months. Of these, 75% expect to drive two or more hours.
On their next overnight trip, 43% plan to stay with family and friends, and 39% plan to stay in a hotel. Nine percent plan to stay at a short-term rental such as Airbnb, and 5% in a camper or RV.
Nearly eight in 10 (78%) are planning a trip of four days or less suggesting long-weekend trips will be first vacation travel to return.
Key findings among those planning to travel in 2020:
How long they’re staying: 78% are planning trips of four nights or less.
Why they’re traveling: 55% plan to travel for a family event, such as a wedding, birthday, anniversary, or family reunion; 50% plan to travel for Christmas, 43% for Thanksgiving, 33% for 4th of July, and 30% for Labor Day.
About 70% of Americans take a vacation in any given year, according to OmniTrak (TNS) data — suggesting that travel is a long way from pre-COVID-19 levels.
To view the full results of the survey, click here.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
