Survey Shows Most Corporate Travel Buyers Don’t Negotiate for GPS, Electronic Toll Technology
Three-quarters of the buyers in the survey said they were not negotiating for GPS or electronic toll paying technology with car rental suppliers, even though their corporate travel programs allow travelers to purchase these add-ons to their car rentals.
Most corporate travel programs allow travelers to add GPS and electronic toll paying technology to their car rentals, though few corporate travel buyers currently negotiate those amenities with vendors, according to a Business Travel News survey of 228 buyers.
The survey showed that just over half of respondents have policies that allow travelers to purchase electronic toll technology with their car rentals. A slightly higher number allow travelers to add GPS technology to their rental.
Three-quarters of the buyers, however, said they were not negotiating either of these add-ons with car rental suppliers. About 20 percent said they negotiate GPS equipment, and slightly less negotiate for the toll technology.
Bob Brindley, vice president of BCD Travel, a consulting division of Advito, told the Business Travel News he expected more buyers to begin looking into those negotiations. "While car rental companies want to unbundle and charge for these things, if you think from the negotiating perspective, you can include them as part of the negotiations," he said. "It's not dissimilar from unlimited mileage being included, or in the same way some companies pre-purchase fuel."
Electronic toll technology can be an aid to buyers, as tolls paid with the corporate card rather than cash provide better data. Buyers, however, should be sure that travelers are not paying for the technology when they end up paying no tolls during their trip, Brindley said.
GPS technology also has become ubiquitous at car rental companies in the past several years. While some handheld mobile devices can duplicate a lot of those capabilities, many travel managers would prefer their travelers use onboard equipment rather than fiddling with their phones while driving, Brindley said.
One of the obstacles in negotiating the add-ons has been that many of them come with outside deals from technology providers, who set the pricing. Brindley said that is becoming less of an issue, however.
"These tools are going to start becoming more standard," Brindley said. "Initially, they're testing market acceptance and it's easier to outsource, but as they become more standard, it makes more sense to add them in."
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
