Survey Shows Most Corporate Travel Buyers Don’t Negotiate for GPS, Electronic Toll Technology
Three-quarters of the buyers in the survey said they were not negotiating for GPS or electronic toll paying technology with car rental suppliers, even though their corporate travel programs allow travelers to purchase these add-ons to their car rentals.
Most corporate travel programs allow travelers to add GPS and electronic toll paying technology to their car rentals, though few corporate travel buyers currently negotiate those amenities with vendors, according to a Business Travel News survey of 228 buyers.
The survey showed that just over half of respondents have policies that allow travelers to purchase electronic toll technology with their car rentals. A slightly higher number allow travelers to add GPS technology to their rental.
Three-quarters of the buyers, however, said they were not negotiating either of these add-ons with car rental suppliers. About 20 percent said they negotiate GPS equipment, and slightly less negotiate for the toll technology.
Bob Brindley, vice president of BCD Travel, a consulting division of Advito, told the Business Travel News he expected more buyers to begin looking into those negotiations. "While car rental companies want to unbundle and charge for these things, if you think from the negotiating perspective, you can include them as part of the negotiations," he said. "It's not dissimilar from unlimited mileage being included, or in the same way some companies pre-purchase fuel."
Electronic toll technology can be an aid to buyers, as tolls paid with the corporate card rather than cash provide better data. Buyers, however, should be sure that travelers are not paying for the technology when they end up paying no tolls during their trip, Brindley said.
GPS technology also has become ubiquitous at car rental companies in the past several years. While some handheld mobile devices can duplicate a lot of those capabilities, many travel managers would prefer their travelers use onboard equipment rather than fiddling with their phones while driving, Brindley said.
One of the obstacles in negotiating the add-ons has been that many of them come with outside deals from technology providers, who set the pricing. Brindley said that is becoming less of an issue, however.
"These tools are going to start becoming more standard," Brindley said. "Initially, they're testing market acceptance and it's easier to outsource, but as they become more standard, it makes more sense to add them in."
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
