Auto Rental News
MenuMENU
SearchSEARCH

Survey Shows Most Corporate Travel Buyers Don’t Negotiate for GPS, Electronic Toll Technology

Three-quarters of the buyers in the survey said they were not negotiating for GPS or electronic toll paying technology with car rental suppliers, even though their corporate travel programs allow travelers to purchase these add-ons to their car rentals.

by Staff
June 2, 2010
2 min to read


Most corporate travel programs allow travelers to add GPS and electronic toll paying technology to their car rentals, though few corporate travel buyers currently negotiate those amenities with vendors, according to a Business Travel News survey of 228 buyers.

The survey showed that just over half of respondents have policies that allow travelers to purchase electronic toll technology with their car rentals. A slightly higher number allow travelers to add GPS technology to their rental.

Three-quarters of the buyers, however, said they were not negotiating either of these add-ons with car rental suppliers. About 20 percent said they negotiate GPS equipment, and slightly less negotiate for the toll technology.

Bob Brindley, vice president of BCD Travel, a consulting division of Advito, told the Business Travel News he expected more buyers to begin looking into those negotiations. "While car rental companies want to unbundle and charge for these things, if you think from the negotiating perspective, you can include them as part of the negotiations," he said. "It's not dissimilar from unlimited mileage being included, or in the same way some companies pre-purchase fuel."

Electronic toll technology can be an aid to buyers, as tolls paid with the corporate card rather than cash provide better data. Buyers, however, should be sure that travelers are not paying for the technology when they end up paying no tolls during their trip, Brindley said.

GPS technology also has become ubiquitous at car rental companies in the past several years. While some handheld mobile devices can duplicate a lot of those capabilities, many travel managers would prefer their travelers use onboard equipment rather than fiddling with their phones while driving, Brindley said.

One of the obstacles in negotiating the add-ons has been that many of them come with outside deals from technology providers, who set the pricing. Brindley said that is becoming less of an issue, however.

"These tools are going to start becoming more standard," Brindley said. "Initially, they're testing market acceptance and it's easier to outsource, but as they become more standard, it makes more sense to add them in."

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...