Auto Rental News
MenuMENU
SearchSEARCH

Total Fleet Sales Falling Further Behind 2023 Levels

September numbers point to either declines or tepid growth across the commercial, rental, and government fleet sectors.

October 2, 2024
Total Fleet Sales Falling Further Behind 2023 Levels

The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.

Graphic: Bobit

2 min to read


Overall, year-to-date fleet sales widened their decline last month compared to 2023 levels as commercial fleet sales fell at a higher rate, according to monthly Bobit fleet sales data released Oct. 1.

Fleet sales for the first three quarters of 2024 were 1,651,900, down 2.7% from 1,698,052 vehicles sold during the same period of 2023. 2024 fleet sales began flatlining in July.

Ad Loading...

The YTD decline can be attributed to an 8.4% dip in commercial fleet sales so far this year to 636,533 vehicles from 695,242 fleet vehicles sold in the first nine months of 2023.

Rental fleet sales are still up YTD at 804,089, for an increase of 1.3% compared to 793,561 rental vehicles sold the first three quarters of 2023.

Based on the automakers' reports, government fleet sales stand at 211,278 vehicles sold YTD, up 1% from 209,249 sales in the same period last year.

The fleet sector breakdown of September 2024 versus September 2023 sales:

  • Commercial Fleets: 62,359 vehicles were sold into commercial fleets in September 2024, compared to 70,645 in September of last year, for a decline of 11.7%.

  • Rental Car Fleets: 63,400 vehicles were sold into rental fleets in September 2024, compared to 62,436 in September last year, for a 1.5% increase. However, sales spiked by 20,932 vehicles compared to the 42,468 sold into rental fleets in August.

  • Government Fleets: Sales fell 12.3% to 18,697 vehicles in September 2024 from 21,319 in September last year. (Note: Apples-to-apples comparisons with government fleet sales are not possible because one or more OEMs do not report sales month to month. In July, Hyundai, Nissan, Subaru, and Toyota did not report sales to government fleets.)

Ad Loading...

The combined sales for the three fleet sectors in September totaled 144,456 vehicles, down 6.4% from the September 2023 total of 154,000 fleet vehicle sales.

"New vehicle sales into the rental fleets in September rose by almost 21,000 units, or almost 50%, versus August, which will provide much-needed late-model used units when these additional units come out of rental service," said Tom Kontos, chief economist and analyst at Adesa. "On the other hand, commercial fleet sales showed month-over-month and year-over-year declines, limiting the availability of these units when they are remarketed a few years from now. All in all, total fleet sales of all types are down modestly on a year-to-date basis, indicating that the used vehicle supply of these units will remain fairly tight in the future." 

Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.


Originally posted on Automotive Fleet

More Fleet Acquisition

A green and black bar graph chart comparing April 2025 v. 2026 sales into commercial, rental, and government fleets.
Fleet Acquisitionby Martin RomjueMay 5, 2026

Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten

Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.

Read More →
Map of the U.S. highlighting participating DriveItAway dealerships behind three fleet vehicles.

DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets

The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.

Read More →
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
Ad Loading...
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Intro page to video featuring Bill Wallschlaeger and Martin Romjue
Rental Operationsby Martin RomjueMarch 3, 2026

How It's Still Possible To Run An Electric Rental Fleet

This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?

Read More →
Rental cars lined up in front of an Avis-Budget storefront outlet.
Rental Operationsby News/Media ReleaseFebruary 20, 2026

Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down

Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.

Read More →
Ad Loading...
Green and black bar graphs show the rise in fleet sales from January 2025 to January 2026.
Fleet Acquisitionby Martin RomjueFebruary 4, 2026

Rental Fleet Sales Shoot Ahead From The Starting Line

Rental car operations continued their 2025 reputation as the top driver of fleet sales.

Read More →
8-photo collage of city skylines where DriveItAway is expanding.
Rental Softwareby News/Media ReleaseJanuary 30, 2026

DriveItAway, Free2move Expand To Eight More U.S. Cities

As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.

Read More →
An orange and purple bar graph shows average rental car prices and mileage levels from October 2024 to October 2025.
RemarketingJanuary 16, 2026

2025 Rental Vehicle Remarketing Summary And Outlook

The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.

Read More →
Ad Loading...
AuctionNet summary table of Dec. 25 auction vehicle sales with three columns.
Fleet Acquisitionby News/Media ReleaseJanuary 13, 2026

Auctions Record Highest Vehicle Sales Since 2019

2025 figures show a steady recovery in wholesale vehicle activity this decade.

Read More →
Ad Loading...