Auto Rental News
MenuMENU
SearchSEARCH

Travel Industry Association Forecasts Stable Leisure Travel Market Despite Rough Economy

Although leisure travel is stable, business travel is projected to decline and the United States is likely to be hit hard by a further decline in international arrivals.

by Staff
November 5, 2008
2 min to read


The Travel Industry Association (TIA) released on Oct. 31 its annual travel forecast indicating that an uncertain economic climate is leading American and global travelers to change their behaviors. Although leisure travel is stable, business travel is projected to decline and the United States is likely to be hit hard by a further decline in international arrivals.

Despite current economic conditions and lagging consumer confidence, the forecast shows that leisure travel volume remains stable for 2008 (-0.2 percent) and is expected to decline modestly in 2009 (-1.3 percent). Consumers are expected to shop around for prices, to go on shorter trips and to spend less money while traveling.

Ad Loading...

Business travel is projected at a 3.7 percent decline in volume for 2008 and another 2.7 percent decline forecasted for 2009, according to TIA's annual travel forecast. Business, meeting and convention travel volume is expected to begin to recover in 2010 (+2 percent).

Recent increases in international travel have cushioned the blow of declining domestic travel. This is not expected to hold true in later years as the dollar gets stronger and the global economy declines. The Department of Commerce estimates international arrivals will decline by -1.6 percent in 2009. Overseas travel to the U.S. is expected to decline 3 percent in 2009 and grow very modestly in 2010. By the end of 2011, overseas arrival still will not exceed the record level in 2000.

More Rental Operations

Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...
Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...