Auto Rental News
MenuMENU
SearchSEARCH

Want to Try Out an EV? Rent One!

Enterprise adding 500 electric vehicles to fleet; uses demo vehicle to build awareness of EV rentals and infrastructure.

by Staff
September 22, 2010
2 min to read


Enterprise Rent-A-Car has just received one of the nation's first Nissan LEAF electric vehicles (EVs). Enterprise will use this initial vehicle to generate awareness of EVs and educate customers and employees about EV rentals and the infrastructure that will support them. 

Following the delivery of this first "demo" vehicle, Enterprise expects to receive 500 Nissan LEAFs, starting in December. The EVs initially will be available to customers across seven markets where the infrastructure exists to support the vehicles, including Phoenix; Nashville, Tenn.; San Diego; Los Angeles; San Francisco; Portland, Ore. and Seattle. Enterprise Rent-A-Car customers will then be able to specifically request an EV when making a reservation. In addition, Enterprise will be adding some of the EVs to its WeCar car-sharing programs.

Ad Loading...

Enterprise will give customers an opportunity for extended EV "test-drives," as well as a chance to learn more about the charging process. And, in the coming weeks, Enterprise will be bringing the demo vehicle to some of the markets where EVs will be available for rental, to educate employees and customers about the new technology.

"There is a certain amount of mystery around electric vehicles," said Lee Broughton, director of sustainability for Enterprise Holdings, which owns and operates Enterprise Rent-A-Car. "We have a great opportunity to lift the veil on EVs for our customers, and help them understand why they might want to rent or even own an EV as they become available.

"There is no other way to expose so many consumers to this technology so quickly," Broughton said. "It's all part of our commitment to use our fleet to help new, clean technologies prove themselves in the marketplace."

EVs can be charged using a standard 110-volt home outlet, a 220-volt home or public charger or 480-volt commercial "fast" charging station. Most EVs can travel about 100 miles on a single charge, accommodating the travel habits of the daily commuter, who drives an average of approximately 40 miles a day. 

More Rental Operations

Scenes from Car Rental Shows past
Rental Operationsby StaffSeptember 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operationsby StaffSeptember 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...