Auto Rental News
MenuMENU
SearchSEARCH

Which? Report Reveals Biggest Car Rental Complaints

U.K.-based consumer organization Which? surveyed rental car customers to find out the top complaints when dealing with rental companies.

by Staff
June 26, 2013
2 min to read


A survey from U.K.-based consumer organization Which? found that 60% of respondents were unhappy with how their car rental company and broker dealt with a complaint.

When it comes to issues with car rental companies, the top complaint among 27% of surveyors was extra charges added at the end of the rental or after the car was returned, according to Which? These charges are usually made when there’s apparent damage to the rental car.

Ad Loading...

According to Which? the next biggest customer complaint (17%) was extra charges added at the start of the rental when the car was first picked up. Other top complaints included customer service (14%), the condition of the car (11%) and fuel charges (10%), said Which?

“It’s no surprise that consumers are completely fed up with hidden and sneaky car hire charges, and to add insult to injury, they are getting a poor response when they complain about it,” says Richard Lloyd, executive director of Which?

Following this report, Which? said that five car rental companies – Avis, Dollar/Thrifty, Enterprise, Auto Europe and Economy Car Hire – have agreed to make upgrades.

“We are pleased to see, following our last investigation, that some companies are making charges more transparent, but we need to see all companies making improvements,” said Lloyd.

The Which? report surveyed 3,202 Which? members about their car rental experiences in February 2013.

Ad Loading...

More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...