Related: Zipcar to Launch Floating Carsharing Service in Brussels
Zipcar ‘Drives Equality Forward' in Pride Month
For Pride month, Zipcar is partnering with GLADD and local LGBTQ organizations to raise awareness and support. Zipcar donates $1 for every reservation on its branded Pride cars.

Zipcar donates $1 for every reservation on its branded Pride cars. Photo courtesy of Zipcar.

Zipcar donates $1 for every reservation on its branded Pride cars. Photo courtesy of Zipcar.
Zipcar is partnering with GLAAD, an LGBTQ media advocacy organization, during Pride month to help drive acceptance and equality forward for the LGBTQ community.
"Zipcar's carsharing movement has always been about building community, and we believe that should include everyone," said Kaye Ceille, Zipcar’s president. "We have proudly supported LGBTQ organizations and Pride events across the country since our early days. It's been a long road, and there are many miles ahead. We're excited to partner with GLAAD this year to drive equality even further."
Additionally, Zipcar will continue its annual Pride campaign, in which the company donates $1 for every reservation on its branded Pride cars. Proceeds benefit select local LGBTQ organizations where the Pride cars are located. Each Pride car is decorated with a rainbow Zipcar logo, according to the company.
"We are thrilled to partner with Zipcar to accelerate LGBTQ acceptance," said Sarah Kate Ellis, GLAAD president and chief executive officer. "When companies stand up against discrimination and injustice, it sends a clear and important message to LGBTQ people across the country that they are supported."
For more information, visit www.zipcar.com/pride.
More Rental Operations
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
