Auto Rental News
MenuMENU
SearchSEARCH

Zipcar Expands Fleet in Detroit

Zipcar has expanded its car-sharing service to 40 vehicles in Detroit — its 25th major metropolitan market.

by Staff
September 27, 2013
2 min to read


Zipcar Inc. has expanded its fleet to 40 cars in Detroit. With the expansion, Detroit becomes Zipcar's 25th major metropolitan market.

"Bringing car sharing to a city made by cars and built for cars is a huge accomplishment for Zipcar," said Zipcar President Mark Norman. "We are thrilled to be able to offer another mode of simple and convenient transportation to residents, students and businesses in Detroit as Zipcar expands our presence into our milestone 25th major metro market."

Ad Loading...

According to the company, Zipcar will offer a variety of vehicles in Detroit, including a Ford Escape named "Martius," useful cars such as the Ford Focus "Motor City" and fun choices like a Ford Mustang named "Belle Isle." A majority of the Zipcar Detroit fleet will consist of vehicles from the Ford Motor Co., building upon Zipcar's long-standing relationship with Ford.

"We're proud to stand alongside Zipcar as a valued partner, as they expand operations to Detroit," said Amy Marentic, group marketing manager, global cars and crossovers at Ford. "This is a city brimming with possibilities, and we're thrilled that our vehicles will be a symbol of growth and opportunity."

The 40 Zipcars will be located across the city including public and private lots and garages in Downtown, Midtown, New Center, Woodbridge, Rivertown and Hamtramck, says Zipcar. In addition, Zipcars are also available across campus at Wayne State University and the College for Creative Studies.

Zipcar's hourly and daily rates include gas, reserved parking spots, insurance, roadside assistance and up to 180 miles of driving per day. According to Zipcar, rates start as low as $9 per hour and $75 per day (24 hours).

For more information, visit www.zipcar.com/detroit.

More Rental Operations

Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Ad Loading...
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...