Zipcar has appointed Nicholas Cole as its new international president. In this role, Cole will be responsible for driving Zipcar's international expansion in Europe, the Middle East and Africa (EMEA) and Asia and Australia.

Cole will replace Massimo Marsili, who has been appointed managing director, Western Region, Avis Budget EMEA.

"We recognize the significant contributions Massimo has made to Zipcar during his tenure, most notably launching the business in Paris, Madrid and Istanbul over the last year," said Larry De Shon, president, International, Avis Budget Group. "We welcome Nicholas to the business where he will be responsible for increasing Zipcar's international footprint, bringing the economic and environmental benefits of carsharing to new members and building upon Zipcar's success in existing international markets, which include the United Kingdom, France, Spain, Austria and Turkey."

Prior to joining Zipcar, Cole spent more than 15 years at Daimler AG, where he held a variety of senior roles, including president and CEO of Daimler's car2go car sharing subsidiary in North America.

"Zipcar is gaining momentum on an international scale and is well-positioned to build on this success by offering cities, individuals and businesses smart alternative ways to think about mobility," said Cole. "I look forward to supporting Zipcar's mission to enable simple and responsible urban living as Zipcar continues to innovate and lead in the mobility sector."