Auto Rental News
MenuMENU
SearchSEARCH

Zipcar Plans Expansion

Car-sharing service restructures reservation and fleet management systems to accommodate expansion into four more U.S. cities and one in Europe.

by Staff
March 15, 2007
2 min to read


Zipcar Inc, believes that their service in providing short-term rental cars for residents of dense metropolitan cities has solid potential to expand beyond the 13 American states and Canadian Provinces that currently host operations, writes the Associated Press.

The company has recently invested $500,000 to create a new online reservation system and restructured their fleet management programs to broaden its customer base. The new online features are designed to make reservations simpler and to also allow Zipcar to track vehicle availabilities more quickly.

Ad Loading...

The company hopes that the rising costs of gas and parking in metropolitan areas will lead to a greater demand for its service, and also that its new reservation system will attract non-tech-savvy customers.

Zipcar’s demographics show 90 percent of customers having college degrees, and two-thirds aging 21 to 35, but it predicts the new changes will bring more middle-aged customers, reports the Associated Press.

The company currently counts about 85,000 members that pay fees starting at $7.50 an hour and $56 a day for vehicles, and maintains a total fleet number of about 2,500 vehicles. Zipcar operates in San Francisco, Chicago, Toronto, Ann Arbor, Boston, New York, and Washington, D.C

Zipcar just expanded into London late last year, and has plans to move into four new metropolitan cities this year, three probably being in North America and one in Europe, and the company also hopes to eventually expand into Asia.

More Rental Operations

Two execs hold up a sign with Southwest and CarTrawler logos

Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform

The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.

Read More →
Speaker John Healy on stage with a podium, screen, and red curtains in the background.
Rental Operationsby Martin RomjueMay 27, 2026

Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry

A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.

Read More →
Award winner on stage with presenters in front of yellow curtain.
Rental Operationsby Martin RomjueMay 27, 2026

Government Affairs Executive Wins Leading Rental Car Industry Award

Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.

Read More →
Ad Loading...
The rental car team at the Green Motion franchise office near the Maputo International Airport in Mozambique.

Green Motion Expands Its African Presence with Mozambique Launch

This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.

Read More →
Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
Ad Loading...
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...