Zipcar Pulls Recalled 2010 Toyota Prius from Fleet
In addition to removing the 2010 Toyota Prius from its fleet, Zipcar has also removed the 2009 and 2010 Toyota Matrix.
Zipcar Inc., a car-sharing service, announced that the company will not allow reservations for the recall-affected 2010 Toyota Prius hybrid vehicles in the Zipcar fleet until the brake concerns have been addressed appropriately by Toyota. This recall impacts less than 1 percent of the Zipcar fleet.
Zipcar will continue to monitor the recall closely and follow Toyota's recommendations and resolution. If Zipsters have questions about upcoming Zipcar reservations, they should contact Member Services at 1-866-4ZIPCAR (1-866-494-7227).
Zipcar previously announced the removal of the 2009 and 2010 Toyota Matrix models due to a safety recall. Repairs on affected 2009 and 2010 Toyota Matrix models continues to progress, with the first repaired units already back in service. The remainder of the recalled Toyota Matrix units are expected to be returned to Zipcar service by mid-February. All work is being verified by Toyota and tracked in Zipcar's vehicle management system before vehicles are returned to service.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →