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Articlesby Chris BrownSeptember 1, 2008

Finding Opportunity in the New Reality

The migration to smaller cars may be temporarily painful, but savvy operators know there’s new business to be had.

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ArticlesMarch 1, 2008

Immeasurable Intuition in Employee Performance

You have the tools to measure utilization, holding costs and RPU. But how do you manage an employee with the attitude, “it’s just a rental car?”

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ArticlesJanuary 1, 2006

The Customer Experience: Satisfaction as Strategy

At the September Car Rental Show, J.D. Power's Vafa Akhavan explained the importance of the customer experience and incorporating it in a business model to differentiate your company from others in the market.

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ArticlesNovember 1, 2004

If There Was an Excuse Hall of Fame…

Auto Rental News’ Lamest Customer Excuse Contest drew a bevy of entries detailing excuses from customers returning damaged cars. Here are some of the most outlandish.

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ArticlesSeptember 1, 2004

Creative Strategies for Overcoming Customer Objections

This three-step action plan can help your frontline team establish greater rapport with customers so they’re more receptive to optional products and upgrades at the counter and over the phone.

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ArticlesJuly 1, 2004

It’s Time to Ditch the Incremental Sales Stigma

High-pressure sales techniques don’t fuel incremental sales. The truth is, the products genuinely add value to the customer experience and help build customer relationships.

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ArticlesMarch 1, 2004

Dissecting the Customer Experience

What factors determine whether your customer is satisfied? A focus on the customer’s perspective can help identify means for gaining market share.

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ArticlesNovember 1, 2003

The Technology-Driven Web World Order

The Internet’s growing role as a core revenue channel, along with other advances in technology, creates growth opportunities for RACs bold enough to adapt quickly.

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