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The High Court in London has ruled in favor of Enterprise Holdings in a trademark dispute with Europcar, which focused on the use of the "e-logo" by Enterprise Rent-A-Car. It occurred when Europcar introduced an "e" logo in its branding in 2012.
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Enterprise Holdings has purchased certain business assets — including a fleet of approximately 1,400 vehicles — from Open Road Rent A Car, an on-site rental car provider at select Toyota dealerships in Texas.
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Partnering with SF-Marin Food Bank, Zimride by Enterprise is donating $1 for every ride posted during the month of December.
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The University of Rochester has partnered with Zimride by Enterprise — a free online ride-matching service of Enterprise Rent-A-Car — to offer a ride-sharing network for students, faculty and staff.
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Enterprise Rent-A-Car has appointed Bioline as its franchise partner in the Baltic states of Estonia, Latvia and Lithuania. Currently, the Enterprise brand is available in 29 European countries.
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Enterprise Holdings’ global expansion was specifically launched to better serve major corporate partners with cross-border travel needs and to capitalize on international business opportunities.
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Enterprise Rent-A-Car has appointed Greyfell Nordic as its franchise partner in Sweden and Norway to extend the Enterprise brand into Scandinavia.
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Enterprise Rent-A-Car received the highest score in the J.D. Power 2014 North American Rental Car Satisfaction Study. This is the ninth time that the Enterprise brand has received the highest score in the past 11 years.
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Enterprise Rent-A-Car’s annual “Plus Your Points” offer allows Enterprise Plus loyalty members to earn double points on qualifying rentals through Feb. 27, 2015.
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As a partner of Progressive Insurance’s annual Keys to Progress program for military veterans and their families, Enterprise Rent-A-Car will provide automobile insurance for each donated vehicle for the first six months. More than 100 veterans will receive a refurbished vehicle.
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