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Vugo, a Minnesota-based technology startup that delivers targeted advertisements and video content in ride-share vehicles, has sued New York City over its ban on ride-share advertising. The company alleges the ban violates freedom of speech.
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Sixt has sponsored 48 buggies at London’s Gatwick Airport. Each Sixt advertisement reads, “Fancy a boost? We like going fast, too!”
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Avis has launched its first European TV campaign in 60 years. Entitled “Unlock the World,” it brings back the brand strapline “We Try Harder,” which became popular with Avis’ campaign in the early 1960s.
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Enterprise Rent-A-Car unveils new TV spots showcasing its CarShare and Car Sales business lines.
Read More →Encompass Media Group will increase both companies’ advertising and provide access to customer touch points at Hertz, Dollar and Thrifty locations under the expanded partnership.
Read More →Avis was recognized by the Digital Magazine Awards for the company’s ‘It’s Your Space’ campaign in The Economist.
Read More →The Australian Competition and Consumer Commission is taking legal action against Abel Rent A Car after the company advertised a price that did not include mandatory charges. A directions hearing is scheduled for March 14.
Read More →The ‘It’s Your Space’ campaign consists of three commercials and print advertisements that showcase how business travelers utilize their rental vehicles aside from a means of transportation.
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