MENU
SEARCHAvis has launched its first European TV campaign in 60 years. Entitled “Unlock the World,” it brings back the brand strapline “We Try Harder,” which became popular with Avis’ campaign in the early 1960s.
Photo via www.geograph.org.uk.
Photo via www.geograph.org.uk.
Avis has launched its first European TV campaign in 60 years. Entitled “Unlock the World,” it brings back the brand strapline “We Try Harder,” which became popular with Avis’ campaign in the early 1960s, says the company.
The campaign’s message is that Avis provides cars and gives customers the opportunity to unlock unforgettable experiences, says the company.
"This is a really exciting time for Avis as we set out to re-energize the iconic 'We try harder' strapline in a way that is relevant and aspirational for today's audience,” said Rebecca White, brand director for Avis. “The new 'Unlock the world' campaign will inspire anyone with a love of travel and great cars to reappraise what car rental is all about. …”
The TV campaign first aired in the U.K. on June 24 during the World Cup match between England and Costa Rica.
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →
The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.
Read More →
West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.
Read More →
Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.
Read More →
