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Through the partnership, Enterprise is producing custom movie-themed digital content and promotion in branches throughout the country.
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Enterprise Holdings has released its first documentary film, which features a small town in Minnesota that has produced several professional hockey players. The film is part of Enterprise’s contact strategy focused on storytelling that inspires.
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Jeff Jones, chief marketing officer at Target, will be joining Uber as its president of ridesharing.
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Silvercar, the app-based operation that rents Audi A4s, has announced that Troy Aikman, Hall of Fame quarterback and current Fox Sports announcer, will be a spokesperson for the company.
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Sixt has launched its first U.K. marketing campaign “Drive Smug” in London’s Canary Wharf subway station. The campaign features orange billboards with Sixt’s premium vehicle offerings.
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As part of its “Go Like a Pro” advertising campaign, National Car Rental will unveil three new TV commercials featuring actor Patrick Warburton, who presents a humorous approach to the “control enthusiast” business traveler.
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Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.
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To help strategically accelerate growth, peer-to-peer car-sharing FlightCar has announced two senior appointments to its staff: Gregory P. Johnson and Cory Jones.
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Before you hash up your next Twitter promotion, check out this primer on the do's and don'ts of hashtagging.
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