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Articlesby Joanne TuckerJanuary 3, 2012

How to Move Up on Google: From Page 99 to 1

Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.

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NewsAugust 18, 2010

Dollar Thrifty Expands International Web Sites With CarTrawler

Dollar and Thrifty plan to launch new international Web sites, which feature market-specific products and use country-specific languages and currencies.

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ArticlesMarch 1, 2010

Protecting Your Business Reputation Online

Are you monitoring the Web for negative opinions of your company? Here’s how to control online complaints before they damage your reputation.

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ArticlesJanuary 1, 2006

Optimizing Your Search Engine Results

If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.

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ArticlesNovember 1, 2005

Ratcheting Up Web Traffic Through Affiliate Marketing

A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.

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ArticlesSeptember 1, 2005

Pumping Up Your Online Reservations

Through Web metrics tracking, you can analyze how online visitors interact with your Web site. This can help create a blueprint for making you Web site more engaging and profitable.

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ArticlesJuly 1, 2005

Stop Viewing Your Web Site as just a Reservation Taker

The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.

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ArticlesMay 1, 2005

Make Pay-Per-Click Ads a Part of Your Online Marketing Strategy

This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.

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ArticlesMarch 1, 2005

Search Engine Optimization Demystified

With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.

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ArticlesFebruary 1, 2005

Internet Connectivity vs. GDS Connectivity -– Why You Need Both

With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.

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