
Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market.
Read More →Dollar and Thrifty plan to launch new international Web sites, which feature market-specific products and use country-specific languages and currencies.
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Are you monitoring the Web for negative opinions of your company? Here’s how to control online complaints before they damage your reputation.
Read More →If you're operating an online car rental business, then having your Web site rank well in a keyword search is integral to generating business and capturing a share of the market. Find out how to decide which search engine optimization companies can get your online business where it needs to be.
Read More →A growing number of car rental operators are tapping into this means for generating qualified online traffic, often paying on a cost-per-sale basis.
Read More →Through Web metrics tracking, you can analyze how online visitors interact with your Web site. This can help create a blueprint for making you Web site more engaging and profitable.
Read More →The most effective Web sites promote the brand and company image, foster customer loyalty, and help differentiate the company from competitors.
Read More →This advertising payment model lets you bid to have small text-based ads placed at or near the top of keyword search results. An effective ad can help entice customers to click through and reserve a car.
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With long-term commitment and enough investment, you can dramatically increase the traffic to your Web site.
Read More →With more consumers booking online, independent rental businesses need to invest in a professional-level Web site and to decide whether affiliating with a GDS chain code makes financial sense.
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