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The top Sixt executives in the U.S. — Sebastian Birkel and Daniel Florence — open up about human interaction in a digital age, Sixt’s culture, career paths, and how the U.S. could soon be Sixt’s biggest market.
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Expedia, Inc. recognized Sixt Rent-a-Car for its excellence and creativity running digital marketing campaigns.
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The fan who receives the most votes on a photo of their favorite vacation memory will receive a gift card for 100 gallons of gasoline.
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Sixt used ‘Spotted’ Facebook pages, which are normally used as a dating platform, as part of its social media campaign to give students an opportunity to apply for job openings with the company.
Read More →With the help from Online Asset Partners, Auckland-based Snap Car Rentals is expanding its online presence through a revised website, email marketing, Google Adwords and social media campaigns.
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Companies can use the uZAPPit Tags to direct customers to content when they scan a customized QR code with their smartphone.
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In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?
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Vaggelis Vernadakis from Europeo Car Rentals in Crete, the largest of the Greek islands, talks in this web-exclusive about how customer retention has become increasingly important in the region’s down economy, and how finding those customers has shifted online.
Read More →The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.
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Once relying on car rental customers from its ‘long-haul markets’ including the U.S and the U.K., GO Rentals says that with the down economies, the uptick in travelers from Asia — particularly China and India — has been the company’s saving grace along with its Internet marketing efforts.
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