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The new Icon tier, which has been priced at $1,099 per month, provides a more affordable entry into the program than the two existing tiers and includes vehicles from its 3 Series and crossover lineup.
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Cadillac has rolled out its Book vehicle subscription service in Los Angeles and Dallas, after introducing it in New York City in January.
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Audi of America plans to roll out a national car-sharing fleet service for executives next year and has begun testing the service in North Carolina, according Audi.
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