Related: Cadillac Introduces $1,500 a Month Subscription Service
Cadillac Expands Book Subscription Service
Cadillac has rolled out its Book vehicle subscription service in Los Angeles and Dallas, after introducing it in New York City in January.
by Staff
November 13, 2017
Photo courtesy of Cadillac.
1 min to read
Photo courtesy of Cadillac.
Cadillac has rolled out its Book vehicle subscription service in Los Angeles and Dallas, after introducing it in New York City in January.
For a monthly fee of $1,800, subscribers can drive a variety of Cadillac vehicles without a long-term commitment. The on-demand service allows subscribers to book vehicles using a smartphone app. Cadillac also charges a one-time $500 initiation fee.
Users can exchange their Cadillac up to 18 times per year using a concierge service at a location they choose. Maintenance, insurance, and detailing are all covered.
Cadillac has also launched the service in Munich, Germany, and plans to offer it in several other global markets.
U.S. subscribers have access to the CTS-V, ATS-V, CT6, CT6 Plug-In, XT5, Escalade, and Escalade ESV. Munich members have access to the XT5, CT6, Escalade, ATS-V, and CTS-V. The 2018 CT6 models are equipped with Super Cruise, a hands-free driving system for the freeway. The models are either from the 2017 or 2018 model year and are Platinum and Premium Luxury trims.
Originally posted on Automotive Fleet
More Rental Operations
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →