BMW Expands Subscription Service
The new Icon tier, which has been priced at $1,099 per month, provides a more affordable entry into the program than the two existing tiers and includes vehicles from its 3 Series and crossover lineup.
BMW has added a third tier to its Access by BMW subscription service that it launched in April in the Nashville, Tenn., area, the company announced.
The new Icon tier, which has been priced at $1,099 per month, provides a more affordable entry into the program than the two existing tiers and includes vehicles from its 3 Series and crossover lineup. The Icon tier includes the 330i, 33e plug-in hybrid, battery-electric i3, and M240i convertible.
BMW has also lowered the prices of its existing tiers to $1,399 for the Legend tier and $2,699 for the M tier.
The Icon tier allows unlimited swaps, vehicle maintenance, insurance, and roadside assistance. Registration has opened and deliveries will begin in a few weeks.
Related: BMW Debuts Subscription Service
Originally posted on Automotive Fleet
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