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Bell has served as a brand spokeswoman for Enterprise since 2016, starring in multiple ads highlighting how the company covers peoples' transportation needs.
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In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise.
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Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend.
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Three-time Stanley Cup winner Martin Brodeur will be featured in television ads and digital shorts that highlight Enterprise’s offerings.
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Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.
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