In these super bite-sized social videos, Sixt Rent a Car takes a stab at adding in some probable dialogue to the secret conversations coaches have on the sidelines.

Whether it’s coaching wisdom, motivational speeches, or just some old-fashioned rental car strategy, when it comes to winningthe big game, these guys leave it all on the field. Together with creative agency SuperHeroes New York, Sixt Rent a Car has created a frenzy of themed micro content featuring opposing football team coaches covertly communicating behind their playsheets, with an irreverent and fun concept that plays around the bad lip-reading trend.

The resulting concept comes in the form of eight snack-sized content pieces that pay tribute to the annual culmination of America’s favorite sport.

The work leveraged the legacy of the big game as the holy grail in the advertising and media industries, with a contemporary twist based on how real life happens these days — and it’s no longer ruled by TV.