As the National Hockey League season heats up in January, three-time Stanley Cup winner Martin Brodeur will be featured in television ads and digital shorts that highlight Enterprise’s offerings.

The TV spots will see Enterprise helping the legendary goalie with some unusual transportation needs, such as accommodating an all-goalie pee-wee hockey team, finding a vehicle through Enterprise Car Sales with an “extra cup holder” for the Stanley Cup trophy, or helping with a ride after Brodeur’s vehicle is knocked out of the game by a “high-sticking” tree.

“No one was better at making a save than Martin Brodeur, and Enterprise strives for the same versatility and reliability...,” Frank Thurman, vice president of marketing for Enterprise, said in statement. “We think consumers will enjoy the lighthearted approach to the new ads, but also come away with the sincere promise behind them — that we have them covered.”

The television ads will feature Brodeur — who appeared in a similar campaign in 2017 — in a quick-hitting series of scenarios that highlight Enterprise’s range of services, such as riding to work in a Commute with Enterprise van, wearing his goalie mask and gear alongside his more traditionally dressed colleagues. Other shots will feature him using Enterprise Truck Rental to haul his hockey gear and enjoying a convertible from Enterprise’s Exotic Car Collection on vacation.

A separate television ad will follow the adventures of the Stanley Cup itself as it’s transported through a series of events, adored by players and fans.

Digital shorts will depict Brodeur benefiting from Enterprise’s exceptional customer service when an employee alerts him to a lost “cup,” and, in another spot, he and an employee use the iconic Canadian dish poutine to illustrate how Enterprise brings all the right ingredients together to provide a total transportation solution.