Videos
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
- Joel Price has expanded his independent rental business to 170 vehicles at three Kentucky locations within four years.
- An overseas team is utilized to manage reservations, payments, and customer service after hours, aiding operational efficiency.
- This strategy exemplifies an unconventional method for scaling an independent vehicle rental operation.
*Summarized by AI
Joel Price went from renting Hollywood soundstages to building Price Is Right Rental, a Kentucky-based car rental company that has grown from a dozen vehicles to 170 across three locations in four years.
In this episode of Rental Pulse, Price tells Auto Rental News' Chris Brown how he finances growth, generates direct reservations through organic Google traffic, and uses Turo for roughly half his rental revenue.
He also discusses his overseas team, which manages reservations and customer service, and how automated key management enables after-hours rentals.
Price's next goal: 502 vehicles across five locations within three years.
🧭 Topics Discussed:
• Growing an independent car rental fleet from roughly 12 to 170 vehicles in four years
• Securing vehicle financing through community banks and other lenders
• Generating direct bookings through organic Google traffic without paid advertising
• Balancing traditional car rental operations with Turo as a customer acquisition channel
• Using an overseas staffing team to manage reservations, payments, and customer service
• Combining remote staffing with automated key management to enable after-hours rentals
• Owning rental properties and planning ahead for fleet and location expansion
Quick Answers
Joel Price's rental operation has 170 vehicles.
*Summarized by AI