Auto Rental News
MenuMENU
SearchSEARCH

ACRA Board Adopts 2021 Strategic Plan

The plan includes waiving dues for ACRA members with 399 vehicles or fewer and the creation of ACRA Army to defend the industry at the state and federal government level.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
November 12, 2020
ACRA Board Adopts 2021 Strategic Plan

An ACRA delegation meets in a Congressional office to discuss car rental issues during the 2019 Day on the Hill meetings, which took place Sept. 23-25.

Photo by Chris Brown.

2 min to read


ACRA’s board of directors adopted a 2021 strategic plan to assist smaller ACRA members maintain their membership and to enhance ACRA’s political “swat” on Capitol Hill: 

  • 2021 Dues – For ACRA members with 399 or fewer vehicles in their fleets that cannot afford their 2021 ACRA dues, those dues payments will be waived; however, no ACRA member is off the hook with respect to promoting the industry’s overall goals, whether you pay dues in 2021 or not; and, 

  • ACRA “Army” – For too long, the industry has relied on the “bigs” to promote the industry in state capitols and in D.C. and to defend the industry against harmful legislation and regulation; this has been the tradition despite the fact that many smaller ACRA members – franchisees, independents, dealers, etc. – have excellent political contacts at the city, state and federal levels of government; in 2021, ACRA will be recruiting and building the ACRA “Army” of citizen lobbyists – with the assistance of ACRA’s professional lobbyists – to promote state and federal legislation that help the industry and oppose ill-considered legislation that doesn’t. 

Ad Loading...

Stay tuned for details on the “Army” and please be ready to “muster out” and help when asked. 

New Members

Despite the economic downturn and the challenging times in the car rental industry, ACRA’s membership continues to expand. 

Please welcome the following new ACRA operator members: 

  • Rabbit Rentals; Pleasant Grove, UT; Owner Richard Guernsey; 

  • Cars of Rocky Mount; Rocky Mount, NC; Rental Managers Jeffrey Hedgepeth & Brandon Davenport; and, 

  • JCBG Holdings LLC; Brooklyn, NY; Partner Benjamin Green. 

The new associate member is Bonzah.com (by Pablow, Inc), which sells car rental damage insurance.

More Rental Operations

Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Ad Loading...
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
Ad Loading...