Background: Kyte: Disrupting the Car Rental Model at the Right Time
Kyte Launches in Fort Lauderdale
The on-demand car rental service is now available in over 15 neighborhoods of the south Florida city.

The new opening marks the 14th market Kyte operates in the U.S.
Photo: Kyte
Kyte announced the expansion of its footprint outside of Miami in southern Florida on Sept. 23. Effective now, consumers can rent cars delivered on demand in over 15 neighborhoods in Fort Lauderdale. With year-over-year growth since 2019, this marks Kyte’s 14th market in the U.S. and the company’s next milestone in its continued expansion, the announcement said.
Kyte’s technology aims to bypass traditional inconveniences of renting a car and to replace the idea of vehicle access with cars on demand through a mobile-first alternative, according to the company. In Fort Lauderdale, consumers will be able to access Kyte’s services throughout Boulevard Gardens, Broadview Park, Coral Ridge, Dania Beach, Emerald Hills, Hacienda Village, Hollywood, Hollywood Hills, Hollywood Lakes, Harbordale, Lauderhill, Lazy Lake, Melrose Manors, Oakland Park, Washington Park, and Wilson Manors as well as the Seminole Hard Rock Hotel & Casino in Davie.
“Helping drive demand for a smarter, more sustainable alternative to traditional car ownership in the U.S., we are committed to delivering Kyte to new markets throughout the country,” said Ludwig Schoenack, co-founder of Kyte. “Our primary objective is to pave the way for a better understanding of mobility and this expansion into Fort Lauderdale is an important step in providing even more consumers with a shared, connected, and autonomous transportation solution.”
“From inception, our goal was to completely redefine transportation by dramatically changing the perception around car ownership,” Schoenack added. “By adding an additional city to our network and expanding our reach in south Florida, we are one step closer to giving more people access to cars when and how they need them.”
Earlier this year, Kyte announced significant funding from Goldman Sachs to grow its fleet, an expansion into Denver and Portland markets, and the debut of a new Tesla Subscription model in San Francisco and New York City.
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