SIXT Expands Car Rental Service Into Utah Market

SIXT USA is growing its U.S. presence with a new car rental branch that opened Jan. 9 near the Salt Lake City International Airport (SLC) in Utah.

Open just in time for ski season, the new branch is located at 395 North Wright Brothers Drive, a five-minute shuttle ride from the airport, and is SIXT’s first branch in Utah. Car rental reservations can be made now at SIXT.com or via the SIXT app.

It offers a wide selection of premium rentals chosen to cater to the needs of the market including high-end SUVs, as well as standard and luxury coupes and sedans that give travellers to the Salt Lake City region a wide selection of vehicles to meet preferences.

To celebrate the opening of its new SLC location, SIXT is partnering with The Hollywood Reporter (THR) as exclusive transportation provider to THR’s Festival Studio at Park City during the Sundance Film Festival Jan. 18-28. Under the partnership, SIXT will have a presence in the THR Festival Studio to engage talent with its premium rental car experience.

“As a major gateway to the Intermountain West region and with the world-class ski resorts of Deer Valley and Park City a mere 45-minute drive away, SLC is an important new location for SIXT,” said Tom Kennedy, President, SIXT USA and Canada, in a news release.

The new SLC branch joins a growing list of recent branch openings across North America including other airport branches such as Raleigh-Durham, Jacksonville, Washington D.C. and several recent off-airport locations including Houston, Fort Worth, Toronto, Boston and Jersey City. SIXT will continue to expand in the U.S. and Canada with the opening of additional locations this year.

 In the past 10 years, the U.S. has become the most important growth market for SIXT. Today, SIXT operates more than 100 rental branches in 23 states, employs more than 1,700 team members, and now serves 44 of the most important airports in the U.S.

In addition, by launching operations in Canada in 2022, German-based SIXT is tapping into another billion-dollar market that also offers potential for synergies with its U.S. business.