Photo via eGuide Travel/Flickr

Photo via eGuide Travel/Flickr

Following the lead of Enterprise Holdings and several nationwide companies, Hertz and Avis Budget Group announced they are ending their discount programs with the National Rifle Association.

Hertz’s program offered card carrying NRA members up to 25% off daily base rates and “additional program benefits,” according to the rental car company’s website; similarly, Avis offered up to 25% off.

The announcements are the latest examples of companies ending their partnerships, sponsorships, and discount programs with the gun lobbying group following the deadly Feb. 14 shooting at a Florida high school which left 17 dead.

Think Progress, which published a list of the 22 companies that had partnerships with the NRA Tuesday, first reported Avis Budget Groups decision, which will go into effect March 26.

Protestors gather in support of stricter gun laws.  Photo via Lorie Shaull/Wikimedia

Protestors gather in support of stricter gun laws. Photo via Lorie Shaull/Wikimedia 

Hertz announced its decision via Twitter, where the hashtag #BoycottNRA called on the companies named by Think Progress to end their affiliations with the lobbying giant. A request for comment on when exactly the discount program will stop being honored wasn't returned. 

Earlier today, Enterprise Holdings announced its decision to end its discount program. 

Many on Twitter thanked the auto rental company for canceling its discount program with the pro-gun rights group, which has consistently and successfully lobbied against gun reform and control legislation.

While many on social media have been applauding the companies for severing ties, others are chastising for bowing under pressure.

The only auto affiliate that remains in business with the NRA at press time is TrueCar.