Avis Budget Group has launched its new, pay-per-kilometer mobility brand in Italy: Smile Rent. The low-cost, 100% self-serve brand is the latest addition to the mobility giant’s expanding portfolio in Southern Europe, and will be targeting the budget-conscious, tech-savvy travelers to Italy.

Initially launching at the Rome Fiumicino and Milan Malpensa airports this summer, Smile Rent allows its customers to access their rental vehicles via their phones, completely bypassing the rental desk. The keys will be inside the vehicles in the dedicated parking spots near the airport, reachable via the airport shuttle service, and the car can be locked and unlocked via the app.

The Smile Rent offer is pay per kilometer, meaning that the customer pays for the actual kilometers covered during the rental. Furthermore, as a fully self-service experience, customers have complete control of the rental process from beginning to end, by comfortably managing bookings, costs, and any modifications — such as an upgrade — through their smartphone, 24 hours a day, seven days a week, 365 days a year.

To book one of the four available car groups (Economy, Compact, Compact Automatic, Large Automatic) customers go online or download the mobile app for free, available on Google Play and App Store.