Auto Rental News
MenuMENU
SearchSEARCH

Merger Talks in Holding Pattern

While Avis Budget and Dollar Thrifty wait for an FTC ruling, the three public companies report solid financials.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
November 9, 2010
4 min to read


The deal that would join Dollar Thrifty Automotive Group with Hertz Global Holdings fell through on Sept. 30 when DTAG shareholders voted down an acquisition offer of $50.99 a share. A few days later, Avis Budget Group reiterated its intention to acquire Dollar Thrifty based on its previously announced $53.33 offer. Avis said in a statement that the two companies "have agreed to cooperate with respect to Avis Budget's efforts to pursue antitrust clearance of the proposed acquisition."

But a deal won't come this year. In an Oct. 5 statement, Avis said "Dollar Thrifty has requested that Avis Budget not commence an exchange offer at this time, as the parties work cooperatively with the antitrust authorities."

Ad Loading...

There have been no further public statements from either company on the matter. "Avis Budget and Dollar Thrifty do not intend to make further announcements with respect to this matter unless so required under applicable law," the statement continued.

Hertz could collect some $50 million in breakup fees from Dollar Thrifty if the smaller company agrees to merge with another rental company within 12 months. That probably won't happen before antitrust issues with the Avis bid are resolved, which could take six months or more, according to Wall Street analysts. In this case, an Avis/Dollar Thrifty merger would not be announced until the end of the first quarter of 2011 or even into the summer.

While Avis hasn't given an exchange offer, it is raising the funds to purchase Dollar Thrifty. On Oct. 7, the company priced a $400 million debt offering that it said it will use to help fund the purchase.

Meanwhile, all three public rental companies offered improved or on par earnings guidance in anticipation of third quarter financial results (released after the printing of this magazine).

Hertz Global Holdings Inc.

Ad Loading...

Hertz reported that the company increased its full year earnings-per-share guidance and said it expects income and revenue improvements for the third quarter, on top of consecutive quarters of income and revenue growth.

 The company reaffirmed its full-year 2010 revenue of $7.5-$7.7 billion and corporate EBITDA guidance of $1.080-$1.095 billion. Hertz upped its full-year forecast of adjusted pre-tax income from prior guidance of $290-$305 million to $315-$325 million.

Mark P. Frissora, the company's chairman and CEO, said, "Despite additional costs to expand our global car rental network, including off-airport and Advantage in the U.S., third quarter results are likely to exceed our internal expectations ..."

Hertz said the increases are attributable to lower fleet costs and a third-quarter sales increase exceeding 11 percent in U.S. car rental, as well as stronger pricing and demand in both the U.S. and Europe car rental businesses.

Frissora expects that "fourth quarter results will reflect continued growth in our car rental businesses led by resilient commercial rental activity offset by typically lower leisure demand and difficult year-over-year comparisons."

Ad Loading...

Avis Budget Group

Avis Budget estimates that third-quarter revenues will have increased year-over-year to approximately $1.5 billion, while adjusted EBITDA and pretax income will have increased as well.

Avis Budget said the increase in revenue in the domestic car rental segment resulted, as expected, from an increase in rental days offset by a decline in time and mileage revenue per day.

"We expect that our third quarter results will show that vehicle rental demand has begun to strengthen, that our cost-saving initiatives have continued to produce meaningful benefits and that those two trends have had a significant positive effect on our earnings," said Ronald L. Nelson, Avis Budget Group chairman and CEO.

Dollar Thrifty Automotive Group

Ad Loading...

After the Hertz deal fell through, a major holder of Dollar Thrifty stock, SAC Capital Advisors LP, reduced its stake in DTAG from 8.8 percent to 3.5 percent. Investment watchers called the sale a hedge against a potential merger collapse. Dollar Thrifty's stock has slipped from a high of $52.34 on Sept. 23 to $46.93 on Oct. 28.

On the operations side, DTAG reported that the company now expects adjusted EBITDA, excluding merger-related expenses, to be $240-$260 million for the year, an increase of $40 million from earlier announcements. Adjusted EBITDA for 2009 was $99.4 million.

DTAG reported improved per-month vehicle depreciation estimates of $270-$290 per unit for the third and fourth quarters of 2010 and a full-year range of $230-$240 per unit per month, based on continued strength in residual values and favorable disposition results.

For 2011, fleet costs are expected to be $300-$310 per unit per month, based upon firm used-car demand-though less robust than present conditions-and constrained supply.

Subscribe to Our Newsletter

More Rental Operations

Globe image with Text: GBTA Business Travel Forecast

Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027

Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.

Read More →
Car rental sign with financial graph in background
Rental Operationsby Chris BrownAugust 2, 2026

Avis Cuts Fleet as Summer Demand Trails Expectations

Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.

Read More →
car rental booking engine on computer screen with text: Bookings aren't the whole story
Rental OperationsAugust 1, 2026

Why Bookings Are Only the Start of the Rental Day

A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.

Read More →
Ad Loading...
Rental Operationsby Chris BrownJuly 31, 2026

This Is the Oldest Car Rental Advertisement You’ll Ever See

This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.

Read More →
A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Ad Loading...
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...