Auto Rental News
MenuMENU
SearchSEARCH

Peer-to-Peer Car Rentals Under Fire

As carsharing continues to rise in popularity and demand, some states seek to ban peer-to-peer rental apps.

by Felicity Travaini, Wisecars
March 7, 2022
Peer-to-Peer Car Rentals Under Fire

Concerns are centered around a lack of regulation for the carsharing industry.

2 min to read


During the pandemic, peer-to-peer carsharing grew in popularity and is becoming more popular across the world. Carsharing programs, such as Turo and Getaround, work similarly to Airbnb, with owners renting their cars directly to other people. It makes sense, right? Many people want the freedom of driving, but without the costs and inconveniences of personal car ownership. 

Peer-to-peer carsharing is a growing market, so what do those involved in it think about the new concept?

Ad Loading...

The Downside

Hawaiian officials are claiming that they don’t want to do high-volume, low-cost tourism, and are planning to introduce a bill that would ban peer-to-peer car rental apps in the state, citing concerns about the industry’s lack of regulation. It’s this lack of regulation that’s most concerning. Who actually pays for what in the event of an accident?

There is also the question of whether traditional car rental companies could face competition from peer-to-peer rentals. Established car rental companies claim that peer-to-peer rental companies aren’t helping consumers; just themselves. They suggest companies like Turo sometimes hurt consumers by providing substandard, unregulated services.   

Of course, consumers are very open to the sharing economy, as the success of BlaBlaCar, Turo, and Airbnb demonstrates. It provides users with an economical and efficient solution for occasional use. It also allows car owners to make extra money on days when they are not using their car. In fact, it is now estimated that almost 2.9 million people in North America avail services in this segment.  

Our Advice

This is a fairly new concept and a lot of development is still needed. There are too many gray areas yet to promote this method of car hire. Wisecars' advice would be to talk to your insurance agent or a tax specialist to ensure that all of your bases are covered before considering this option.

About the Author: Felicity Travaini is co-founder and president of Wisecars, a car rental broker offering price comparisons of major independent car rental suppliers around the world. 

Subscribe to Our Newsletter

More Rental Operations

Avis and Hertz logos against a money line graph
Rental Operations•by Chris Brown•November 15, 2026

Hertz, Avis: Parsing the Q3 Headwinds and Tailwinds

Third-quarter results from Hertz and Avis show resilient pricing despite softer travel demand. Meanwhile, higher operating costs, recalls, uneven vehicle depreciation, and international weakness continue to put pressure on profits.

Read More →
Collage of cleaning car interior
Rental Operations•November 5, 2026

How Better Cleaning Processes Improve Rental Fleet Efficiency

A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.

Read More →
Paperwork sits in front of a black Lamborghini
Rental Operations•November 1, 2026

Clean on Paper: Red Flags in Exotic Car Rental Verification

A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)

Read More →
Ad Loading...
display of Turo's FSD homepage
Rental Operations•by Chris Brown•October 28, 2026

Turo and Tesla Take the Next Step Toward Autonomous Car Rentals

The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.

Read More →
Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
Ad Loading...
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Ad Loading...
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...