Test Driving Arcimoto's Fun Utility Vehicle
The three-wheeled two-seater can go from 0 to 60 mph in 7.5 seconds, and has a top speed of 80 mph.

The first recipients of the fun utility vehicles, which are still in beta testing, will be fleets, specifically HulaCar, a San Diego carsharing operation.
Photo by Michaela Kwoka-Coleman.
The world’s first battery-electric fun utility vehicle (FUV), designed and manufactured by Oregon-based Arcimoto, made its debut in Carlsbad, Calif., Friday, with the company’s investors and stockholders, and electric vehicle enthusiasts clamoring to test drive the car.
The three-wheeled two-seater can go from 0 to 60 mph in 7.5 seconds, and has a top speed of 80 mph. With a charge range of 130 miles, the street-legal vehicle is being marketed as the optimal way to get around town and run errands without having to use your normal vehicle. Arcimoto officials said the compact vehicles will help cut down on greenhouse gas emissions, reduce traffic congestion, and free up parking spaces in cities where parking can be difficult to find.
The first recipients of the vehicles, which are still in beta testing, will be fleets, specifically HulaCar, a San Diego carsharing operation. The mobility provider has ordered 100 vehicles in total for its program, which also serves Los Angeles, Santa Barbara, and Orange counties.
Arcimoto’s partnership with HulaCar will see the zero-emissions vehicles placed around popular downtown locations, such as hotels, mobility hubs, and train stations, helping tourists navigate cities and solving the first-mile, last-mile problem for residents.
Founded in 2007 by Mark Frohnmayer, Arcimoto has been working on the FUV for the past 10 years. He said he developed the idea for the FUV after being unable to find a compact vehicle that he could run errands in around Eugene, Ore.
“I was looking for something to buy, actually,” he said. “I was looking for something electric, something that was a high quality product, and something that was affordable that would serve all my daily transportation needs.”
Frohnmayer said he was “shocked” when he couldn’t find anything on the market that met his criteria. So, he took the money he made from selling his software development company, GarageGames.com, and launched Arcimoto.

It wasn’t until the seventh generation that Arcimoto’s engineers decided to swap out the traditional steering wheel for handlebars, a move which Marketing Associate Olivia Clingman-White said drastically reduced the vehicle’s weight and shortened its length.
Photo by Michaela Kwoka-Coleman.
“The lightbulb moment for me was seeing a three-wheeled kit vehicle… and in the moment, it illuminated this giant gap between the bicycle and the car,” he continued.
While the FUV does not at first glance seem to resemble a bicycle, riders can see the influence once they buckle into the driver seat. The FUV model that is set to hit the streets of San Diego soon is the eighth generation of the vehicle.
However, it wasn’t until the seventh generation that Arcimoto’s engineers decided to swap out the traditional steering wheel for handlebars, a move which Marketing Associate Olivia Clingman-White said drastically reduced the vehicle’s weight and shortened its length.
Manufactured with heated seats and Bluetooth-enabled speakers, the FUV can be registered in California and Oregon as a motorcycle. Registration procedures for other states vary, Arcimoto Communications team member Jonathan Miller said.
With HulaCar set to receive 100 vehicles, Arcimoto plans to work out any kinks that come up before it starts shipping the vehicles to individual consumers by the end of the year. Frohnmayer hopes that people who use the vehicle’s as part of HulaCar’s carsharing will fall in love with the vehicles enough to purchase one of their own.
More Rental Operations

How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
