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Balancing a Business With Industry Advocacy [ICRS Interview Series]

Sharon Faulkner, who recently stepped down as executive director of the American Car Rental Association for a new role, explains why rental car operators should find the time to support regulatory policies and approaches that benefit all businesses.

Chris Brown
Chris BrownAssociate Publisher
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June 25, 2025

In this episode of Industry Newsmakers, former American Car Rental Association executive director Sharon Faulkner marks 50 years in the car rental industry and discusses how she balanced running a full-time rental fleet operation with regulatory and political advocacy


⏰ In this video, you will gain insights on:


  • Reflections on 50 industry years and legislative/regulatory efforts

  • Running a rental car business while making an industry difference

  • The benefits of advocating for the industry and making connections 

More Car Rental Industry Involvement:


➡️For more information on the car rental industry and its leading conference and trade show, check out:
https://www.internationalcarrentalshow.com/

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