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Chris Brown
Associate Publisher
The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.
The fundamentals look good for a return to relative normal. But the transition to electrification looms, and we’re finding that it’s more complicated than we thought.
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Market conditions are pointing to a return to some semblance of normal in 2023. Don’t let it get you complacent.
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Richard Lowden of Green Motion and Tom McDonnell of U-Save dig deeper into the sale and outline how this newly combined franchised car rental brand can sustain itself and prevail in a rapidly evolving market.
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Hertz’s massive EV rental initiative will have impacts in the corporate and B2B sectors. It will also provide a hedge against supply shortages and deflated pricing, whenever that comes. But blazing a trail is never easy.
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With more than 800 registrants for the 2022 International Car Rental Show, you could surmise that “the car rental industry is back” — but nowhere near what it looked like before the pandemic.
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Hertz’s 2021 fourth quarter and full year earnings call shed light on its post-bankruptcy future, the near-term prospects for car rental fleet and demand, progress in EV rentals, and a new corporate mindfulness.
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