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Auto Rental Focus

Chris Brown

Chris Brown

Associate Publisher

The Auto Rental Focus Blog takes side trips through the car rental industry, spotting trends, asking questions, and taking on topics. Martin Romjue, managing editor of Auto Rental News and co-chairman of the International Car Rental Show, and Chris Brown, ARN associate publisher and co-chairman of ICRS, are primary contributors.

Auto Rental Focusby Chris BrownApril 27, 2022

2022 ICRS: Renewed Vitality, Unprecedented Challenges

With more than 800 registrants for the 2022 International Car Rental Show, you could surmise that “the car rental industry is back” — but nowhere near what it looked like before the pandemic.

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Auto Rental Focusby Chris BrownMarch 8, 2022

Is Hertz Back on Track?

Hertz’s 2021 fourth quarter and full year earnings call shed light on its post-bankruptcy future, the near-term prospects for car rental fleet and demand, progress in EV rentals, and a new corporate mindfulness.

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Auto Rental Focusby Chris BrownFebruary 17, 2022

Omicron Isn’t Spoiling Car Rental’s Positive Momentum

Avis Budget Group was able to pivot to meet rapidly changing conditions last year. Can Avis and the rest of the industry manage what’s ahead in 2022?

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Auto Rental Focusby Chris BrownDecember 3, 2021

How Uncertainty Is Benefiting Car Rental’s Bottom Line

Strong business performance usually comes during times of stability. Then how come car rental is doing so well in the most disruptive era in its history?

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Auto Rental Focusby Chris BrownOctober 28, 2021

What the Hertz/Uber Partnership Means to Mobility

There will be short-term impacts to the TNC model and long-term implications to our autonomous future. How will this work operationally?

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Auto Rental Focusby Chris BrownOctober 26, 2021

Hertz Just Wrote Chapter 1 of the EV Rental Playbook

With an order of 100,000 Model 3s by 2022, Tesla is now on par — or even surpassing — Hertz’s previous number one supplier. Can Hertz get the infrastructure in place to support this timeline?

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